Founded in 1992, SBR conducts marketing research and provides services to the healthcare industry. Our management team has decades of experience in hands-on pharmaceutical and healthcare marketing research, product management, strategic planning, sales/sales management, new business development and forecasting. As a full service marketing research consulting firm, we utilize an extensive array of research methodologies and analytic techniques that are appplied to the specific business issues which our clients face.
Greg Johnson has a proven history of organizing, executing, and delivering detailed, results-oriented marketing research in a timely manner and within budget. Greg has more than 30 years experience in the pharmaceutical industry, including extensive experience as a sales representative, hospital representative and district manager sales manager at Johnson & Johnson. He also held Product Director Positions at Johnson and Johnson, Boehringer Ingelheim, and Purdue Pharma where he was responsible for all facets of strategic and tactical brand management. In 1992 Greg founded SBR and has since navigated the growth of SBR by positioning the company as a premiere primary marketing research consulting company. Greg has extensive experience in fielding studies both with physicians, patients and with managed care decision-makers. In the summer of 2009, Greg was selected by the PharmaVOICE Magazine as being one of the Top 100 Most Influential Industry Executives
Kristen has ten years of marketing research experience and joined SBR in 2007. In her tenure at SBR, Kristen has moderated several patient studies as well as in-person and telephone interviews with several physician specialties. Kristen has designed both qualitative and quantitative surveys across the product lifecycle, including new product opportunity assessments, product positioning, and concept/message development. Prior to joining SBR, Kristen worked for a leading national qualitative research chain where she was a senior project manager, overseeing the management of both quantitative and qualitative projects ranging from multi-market to international. Kristen graduated from John Carroll University with a B.A. in English.
John has nearly 20 years of market research experience with specific background in field management. John began his market research career at TNS Intersearch and was promoted from within to moderate for both consumer and medical research studies. John also spent time working as a Senior Project/Multi-Market Manager for one of the top qualitative research facility-chains where he oversaw the management of multi-market projects and maintained daily interactions with clients and recruiters. Over the years, John has formed strong relationships with different research personnel and facilities across the country as well as dealing with SBR’s international fielding partners. John has been at SBR for fifteen years, overseeing all facets of facility management and recruiting as well as guest-speaking and offering fielding-consulting for top global data collection and recruiting panels.
"SBR is staffed with individuals with a unique combination of qualitative and quantitative marketing research, experience, and quantitative performance and sales analytics skills, that makes the company perfectly suited for solving most of the important issues facing pharmaceuticals today."
"I have worked with numerous research firms over the years. After our first project with SBR it was clear that they had an unparalled understanding of the health care industry. The principals of the firm have such a vast health care research knowledge base that their expertise transcends the entire organization. I would recommend SBR to any pharmaceutical or health care product manufacturing company looking for creative in-depth insight into their markets."
"I've worked with SBR for almost 10 years, on projects ranging from large, quantitative studies on patient utilization of $1-billion injectable products to small, qualitative focus groups with pulmonologists discussing a drug just entering Phase III. The enjoyment of working with great people like Greg and his team is only surpassed by their expertise in such a wide range of therapeutic areas and adeptness at applying various marketing research tools/techniques to answer specific business opportunities. SBR's expertise made me look good to marketing and senior management on several occasions."
"I would recommend SBR to any pharmaceutical or health care product manufacturing company looking for creative in-depth insight into their markets."
"I have worked with numerous research firms over the years. After our first project with SBR it was clear that they had an unparalled understanding of the health care industry. The firm has such a vast health care research knowledge base that their expertise transcends the entire organization."